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German brand PUMA and Noah launch sporty collaboration

07 Jun '24
2 min read
German brand Puma and Noah launch sporty collaboration
Pic: PUMA

Insights

  • PUMA and Noah's collaboration features a collection that merges classic varsity sportswear with premium details, highlighted by made-in-Japan footwear.
  • Key apparel includes the Jet Sleeve Tee, Mesh Practice Top, "Future Pink" Painter Pants, and wool BB Cap.
  • Footwear highlights include the reissued PUMA Star and updated PUMA Suede, both adorned with Noah's iconic.
Inspired by the notion of style as an extension of winning spirit, PUMA and Noah continue their collaboration, commemorating the unrelenting passion for sportsmanship, and the individual triumphs that define great athletes.

Expressed through archival graphics, premium fabrics, and elevated detailing, the collection’s driving concepts create a range that embodies classic varsity sportswear, with highlights that include made-in-Japan footwear.

Apparel features items like the nostalgic Jet Sleeve Tee, plus the Graphic Tee that features a punk rock-inspired chest logo. Featuring a V-neck cut and ringer-inspired silhouette, the Mesh Practice Top comes with a collegiate-inspired graphic designed by PUMA and Noah, complemented by the matching mesh Lacrosse Shorts. The cut-and-sew Painter Pants in a “Future Pink” colorway features workwear-inspired pockets, while the Super PUMA mascot makes another appearance on the back pocket label. A 6-panel BB Cap with wool shell and archival PUMA logo completes the range.

For footwear, the made-in-Japan PUMA Suede is rendered in a subtle brown color scheme and features Noah’s equal-arm cross logo and leather liner, as a follow-up to PUMA and Noah’s made-in-Japan Clyde from 2023. Noah also reintroduces the PUMA Star, a re-issue of the PUMA Wimbledon, a professional tennis shoe from the late ‘70s, which was never released in the USA at the time. The 2024 Star features a textile upper with contrasting leather Formstrip, a co-branded tongue label, and Noah’s cross logo once again appearing on the heel. 

The latest from PUMA x Noah is available exclusively from noahny.com and Noah stores starting on June 8, and at selected retailers worldwide.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

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