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German brand Puma & BMW M Motorsport unveil bold new Hybrid V8 line

07 Aug '24

1 min read

Pic: Puma

Insights

Puma and BMW M Motorsport unveil a collection inspired by the BMW M Hybrid V8, blending remastered classic silhouettes with bold graphics, innovative materials, and striking colour blocking.
Reflecting cutting-edge automotive design, this stylish and functional range includes apparel, footwear, and accessories, perfect for motorsport enthusiasts and fashion-forward.

Global sports company PUMA and BMW M Motorsport are proud to announce the launch of their latest collection drawing inspiration from the groundbreaking BMW M Hybrid V8. With classic silhouettes remastered with bold graphics, color and material blocking, and tonal trims, this collection embodies the electrified power of modern automotive engineering.

As the motorsport world shifts towards an electrified future, the PUMA x BMW M Motorsport collection captures this exciting transition. Each piece in the collection reflects the innovative spirit and technological advancements of the BMW M Hybrid V8, a symbol of cutting-edge performance and design. Fans can expect to find apparel, footwear and accessories that not only celebrates this new era but also enhances their style and performance.

The collection features classic silhouettes remastered with bold, brilliant graphics and innovative material choices. Color and material blocking create striking contrasts, while tonal trims add a sophisticated touch. These design elements come together to produce a collection that is both visually stunning and functional, perfect for motorsport enthusiasts and fashion-forward individuals alike.