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Germany's Puma & Porsche release 50th anniversary collection

31 Jul '24
2 min read
German brand Puma and Porsche release 50th anniversary collection
Pic: Puma

Insights

  • Germany sportswear brand Puma and Porsche celebrate the 50th anniversary of the Porsche 911 Turbo with the Puma X Porsche collection, blending heritage and retro aesthetics.
  • Featuring twill jackets, flannel shirts, and tartan graphics inspired by the 1974 Porsche 911 Turbo, this collection honours legacy and modern style, telling a multigenerational story.
Global sports company PUMA is proud to announce the launch of the PUMA x PORSCHE collection, a tribute to the 50th anniversary of the iconic Porsche 911 Turbo. This collection captures the essence of heritage and retro aesthetics, celebrating the enduring power of family and the timeless appeal of the Porsche 911 Turbo.

"The Legend of Turbo" is more than just a fashion line; it’s a celebration of 50 years of legacy, love, and memories passed down through generations. The collection tells the story of these generations through its cast, from the proud owner of his very own Porsche 911 to the little boy who dreams of owning one someday. Each piece in the collection is designed to evoke the emotion and pride associated with the Porsche 911 Turbo.

The PUMA x PORSCHE collection showcases twill jackets, flannel shirts, and a distinctive tartan graphic story inspired by the interior upholstery of the first-ever Porsche 911 Turbo, crafted in 1974. This legendary car was gifted as a birthday present to Louise Piëch, the daughter of Ferdinand Porsche, symbolizing the blend of nostalgia, excitement, and heartwarming moments that define this collection.

This collection blends nostalgia with modern style, making it perfect for both Porsche enthusiasts and fashion-forward individuals. The PUMA x PORSCHE collection will be available at selected PUMA stores, at the Porsche Museum in Stuttgart, as well as online at puma.com and shop.porsche.com. Celebrate the legacy of the Porsche 911 Turbo and embrace the blend of history and style with this exclusive collection.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

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