Italy's Gucci names Sabato De Sarno as creative director

In his new role, De Sarno will lead the House’s design studio reporting to Marco Bizzarri, president and CEO of Gucci, with the responsibility for defining and expressing the House’s creative vision across the women’s, men’s, leather goods, accessories and lifestyle collections, the company said in a media statement.

De Sarno was raised in Naples, Italy. He began his career at Prada in 2005, moving to Dolce & Gabbana, before joining Valentino in 2009, where he held positions of increasing responsibility, finally being appointed fashion director overseeing both men’s and women’s collections.

“I am delighted that De Sarno will join Gucci as the House’s new creative director, one of the most influential roles in the luxury industry. Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience. I am certain that through De Sarno’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalising on its rich heritage,” said Marco Bizzarri, president and CEO of Gucci.

“One hundred and two years after Guccio Gucci opened his first store in Florence, Gucci remains one of the most iconic, prominent and influential luxury houses in the world. With De Sarno at the creative helm, we are confident that the House will continue both to influence fashion and culture through highly desirable products and collections, and to bring a singular and contemporary perspective to modern luxury,” said François-Henri Pinault, chairman and CEO of Kering.

“I am deeply honoured to take on the role as creative director of Gucci. I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand,” said De Sarno.

Fibre2Fashion News Desk (GK)