The ASICS Personalization Studio is an ultra-compact factory located on the grounds of Dassault Systèmes’ headquarters in Vélizy-Villacoublay, just outside Paris. The modular structure combines Dassault Systèmes’ 3D EXPERIENCE platform and virtual twin technology with ASICS’ proprietary technology in sports to offer on-site, on-demand manufacturing of shoe-parts to meet the exact specifications of any user.

Based on each user’s foot shape data and preferences, ASICS will use Dassault Systèmes’ modeling and simulation technology plus its own proprietary knowledge of sports and physical movement to algorithmically predict the appropriate shape of the sockliner. Advanced 3D printing technology3 is then used to create the insole, a thick lattice structure made from a highly flexible material layered to provide excellent breathability and softness. The exact level of softness can be varied for any part of the foot, which aids physical recovery by reducing strain, while also improving performance.

The Personalization Process

ASICS plans to carry out operational tests and monitor user satisfaction as part of a trial run for a wider commercial release. From 2025, the ASICS Personalization Studio will be transferred to Japan for further testing, and in future the company will consider applying the technology to other footwear products besides sockliners.

ASICS and Dassault Systèmes began a strategic partnership in 2023 and are working together to bring new customer experiences and sustainable values to the market. This project is one of the key initiatives accelerating ASICS’ VISION2030, which aims to create a world in which we can all live healthfully both mentally and physically, maintaining involvement with exercise and sports over our entire lifetime. This includes a future in which shoes are personalized according to the foot shape and needs of each individual.

Comment from President and COO of ASICS Mitsuyuki Tominaga “We are delighted to collaborate with Dassault Systèmes on the ASICS Personalization Studio. Our partnership leverages the advanced technology and expertise of two industry-leading companies to provide optimal value to each customer, helping them live healthier, happier lives with products that respond to their individual needs.”

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)