Jockey India plans to double its annual production capacity from 200 million pieces at present to 400 million pieces by 2020. As brand awareness, aspiration and accessibility rise in the country, the brand is now focusing on penetrating deep into smaller markets, according to Sunder Genomal, managing director of Bengaluru-based Page Industries Ltd.
Page Industries is the exclusive licensee of US firm Jockey International Inc. for manufacture, distribution and marketing of the Jockey brand in India, Sri Lanka, Bangladesh, Nepal and the United Arab Emirates. The brand currently has 17 production units in Karnataka.Jockey India plans to double its annual production capacity from 200 million pieces at present to 400 million pieces by 2020. As brand awareness, aspiration and accessibility rise in the country, the brand is now focusing on penetrating deep into smaller markets, according to Sunder Genomal, managing director of Bengaluru-based Page Industries Ltd.#
The company, which has about 370 exclusive stores across the country and sells out of 50,000 multi-brand outlets in 1,400 centres, also wants to increase the number of its exclusive stores in the country, Genomal told a news agency recently.
Jockey product lines include inner wear for men and women, athleisure and night wear and accessories. (DS)
Fibre2Fashion News Desk – India
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