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Levi Strauss & Co appoints Kenny Mitchell as CMO of Levi's brand

21 Apr '23

2 min read

Kenny Mitchell, new SVP & CMO of Levi Strauss & Co. Pic: Levi Strauss & Co

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Levi Strauss & Co has appointed Kenny Mitchell as the new senior vice president and chief marketing officer of the Levi's brand, effective from June 5.
Mitchell will be responsible for advancing the brand's consumer marketing strategies, focusing on building denim leadership equity, and growing market share.
He has over 20 years of brand-building experience.

Levi Strauss & Co has announced the appointment of Kenny Mitchell as senior vice president and chief marketing officer (CMO) of the Levi’s brand, effective June 5. Reporting to Michelle Gass, president, Levi Strauss & Co, Mitchell will be responsible for advancing the Levi’s brand’s consumer marketing strategies, focused on building denim leadership equity, cementing its position as a true lifestyle brand and growing market share.

Mitchell brings more than 20 years of brand-building experience in the US and internationally, in addition to deep digital, creative and innovation expertise. He joins Levi Strauss & Co from Snap, parent company of Snapchat, where he has served since 2019 as chief marketing officer and led the growth of the platform’s global community, advertising base and developer partners, the company said in a media release.

Prior to this, Mitchell was vice president of brand content and engagement for McDonald’s USA, where he established the company’s strategic brand and consumer marketing agenda. He also served as head of consumer engagement at Gatorade (PepsiCo), implementing strategies that supported record revenue and profit growth. Mitchell holds an MBA and a BA in Economics and Sociology from Dartmouth College and is a member of the board of directors for e.l.f. Beauty.

“Kenny is widely recognised as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,” Gass said. “It is especially fitting to have someone of his exceptional calibre join our Levi’s team in this milestone year, further positioning us for long-term growth and operational success as we celebrate the 150^th anniversary of the 501 jean and the 170^th year of the company’s founding. With Kenny onboard, I have full confidence in our ability to continue earning our place at the centre of culture and building our global community of Levi’s fans.”

“I am thrilled to join a values-led company like LS&Co. and grateful for the opportunity to work alongside their enormously talented teams to help expand the reach and strength of the Levi’s brand,” Mitchell said. “I have long admired the enduring global relevance of Levi’s as both a quintessential apparel brand and cultural icon. It is an honour to be part of shaping the future of the greatest story ever worn.”

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