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Mango Home strengthens global presence with Turkiye expansion

25 Jul '24

2 min read

Mango Home strengthens global presence with Turkey expansion

Pic: Mango

Insights

Mango, a top European fashion group, has launched Mango Home in Turkiye via mango.com, expanding to 33 markets.
Part of the 4E 2024-2026 Strategic Plan, this enhances global presence.
Founded in 2021, Mango Home offers quality essentials with natural textures and sustainable materials.
It now includes decoration and homeware for all rooms, with plans for stores.

Mango, one of Europe's leading fashion groups, is expanding its homeware line with the arrival of Mango Home in Turkey. From today, the line's textile, decoration and homeware products will be available in the Turkish market via the online channel mango.com.

By entering the Turkish market, Mango Home is now available in 33 markets, including Spain, France, Germany, United Kingdom, Portugal, Italy, Belgium, Switzerland, Greece, Romania, Croatia, Austria, Ireland, Sweden, Czech Republic, Denmark and the United States, among others.

The arrival of Mango Home in Turkey is part of Mango's 4E 2024-2026 Strategic Plan, which aims to strengthen its differentiated value proposition, with a strong expansion drive and improved sales in existing stores and its online channel.

"Having our homeware line on offer in Turkey is a major step forward in our business diversification strategy and reinforces our international expansion plan in one of the most strategic markets for the company," says Nuria Font, Director of Mango Home.

The growth of Mango Home

Mango Home was founded in 2021 in response to new consumer habits and with a focus on sharing, celebrating and relaxing. With natural textures, relaxed colours and sustainable materials at the core of its proposition, its quality essentials and contemporary designs interpret interior design trends to inspire the creation of spaces with personality.

In the first years of its existence, the line has strengthened its differentiated value proposition by expanding and diversifying its offer. Mango Home, which launched in 2021 with a textile collection, last year added new product categories in both decoration and homeware to complete the offer for all the rooms in the home (living room, dining room, bedroom and bathroom).

In 2024, Mango Home continues to expand and diversify its commercial offer and is consolidating and expanding its network of stores. The company is extending the online presence of its homeware line to new markets such as Turkey and plans to open physical stores with its new concept for the first time in 2025.

A strong team

At the beginning of June, Mango appointed Nuria Font as the new Director of Mango Home in order to strengthen the line's value proposition through aspirationalism, quality and personal style.