Pac-12 Conference announces partnership with American retailer Jockey

Pac-12 Conference has announced that Jockey, a 145-year-old brand recognised around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey’s premium activewear and casualwear, while highlighting its commitment to comfort and quality.

 

Pac-12 Conference has announced that Jockey, a 145-year-old brand recognised around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey's premium activewear and casualwear, while highlighting its commitment to comfort and quality.#

As part of the new partnership, Jockey will serve as an official partner of all Pac-12 championship events, beginning with this year’s Women’s and Men’s Basketball Tournaments. The multi-year agreement makes Jockey the exclusive apparel partner for the Pac-12 broadcast team and analysts, creates a robust digital and social media partnership, provides arena and in-stadium exposure, includes linear media integrations, and offers fan engagement opportunities, according to Pac-12.

 

Pac-12 Conference has announced that Jockey, a 145-year-old brand recognised around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey's premium activewear and casualwear, while highlighting its commitment to comfort and quality.#

Pac-12 Networks’ coverage of the 2021 Pac-12 Women’s Basketball Tournament, to be held from March 3-7, and Men’s Basketball Tournament, to be held from March 10-13, 2021, will be live, on-site in Las Vegas as well as from the San Francisco studio. Talent covering the Pac-12 Women’s Basketball Tournament on Pac-12 Networks, will include host Ashley Adamson, studio analysts Ros Gold-Onwude and Elise Woodward, and game broadcasters Tammy Blackburn, Krista Blunk, Mary Murphy and Ann Schatz. Pac-12 Networks newcomer Alyssa Charlston will enjoy her tournament debut as she serves as side-line reporter and analyst from Las Vegas, Pac-12 said.

 

Pac-12 Conference has announced that Jockey, a 145-year-old brand recognised around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey's premium activewear and casualwear, while highlighting its commitment to comfort and quality.#

For the Pac-12 Men’s Basketball Tournament, host Adamson will be joined by studio analysts Richard Jefferson, Earl Watson and Don MacLean, who will also serve as a game analyst, as well as game broadcasters Bill Walton, Ted Robinson and Roxy Bernstein. Additionally, former Pac-12 basketball standout and current Pac-12 Networks favorite Matt Muehlebach will provide analysis and insight, live from Las Vegas, according to Pac-12 press release.

 

Pac-12 Conference has announced that Jockey, a 145-year-old brand recognised around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey's premium activewear and casualwear, while highlighting its commitment to comfort and quality.#

Jockey joins a number of leading brands that partner with the Pac-12, including Nextiva, 76, Dr Pepper, Gatorade, New York Life, GEICO, Pacific Premier Bank, Pacific Seafood, PrimeSport, Redbox, TicketSmarter, and Unifi, according to Pac-12.

 

Pac-12 Conference has announced that Jockey, a 145-year-old brand recognised around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey's premium activewear and casualwear, while highlighting its commitment to comfort and quality.#

“We are excited to welcome Jockey to the Pac-12 family. Jockey is an iconic American brand and we look forward to working with them in support of our Pac-12 student-athletes and athletics programmes,” Steve Tseng, Pac-12 Networks executive vice president of integrated sales, said in the release.

 

Pac-12 Conference has announced that Jockey, a 145-year-old brand recognised around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership. The partnership will showcase Jockey's premium activewear and casualwear, while highlighting its commitment to comfort and quality.#

“The opportunity to become the official apparel partner of the Pac-12 Conference and Networks is a very unique opportunity to showcase Jockey as an innovative, premium apparel brand. The Pac-12 Conference and Networks is a great fit for Jockey, from the highly engaged alumni and student base to the prestigious schools and institutional values,” Mark Fedyk, president and COO, Jockey said.