Sports company Puma appoints Shirley Li as general manager in China

Before joining Puma, Li worked as VP wholesale at Adidas and she holds a law degree from Fudan University. She has replaced Philippe Bocquillon, who will move into the role of Puma’s area manager for Greater China, which includes China, Taiwan and Hong Kong. Bocquillon will also take on the position of general manager Hong Kong, while Paul Yu will remain general manager of Taiwan. Both Li and Yu will report to Philippe, the company said in a media release.

“I am very excited that we will open a new chapter for Puma China under the new leadership of Shirley,” said Arne Freundt, Puma CEO. “I am very confident that under her leadership we will rebound strongly in China which is one of our key strategic priorities. I want to thank Philippe for more than 10 years as general manager of Puma China. He has done a great job under often very challenging circumstances, and I wish him all the best for his new role as area manager.”

David Lu will further strengthen Puma China’s top management by replacing Li as commercial director. He has been with Puma since March 2023 and has worked in the fashion and sports industry for more than 15 years. Most recently, he worked as the general manager of Retail Operations at Levi’s.

All of these changes will become effective from July 1, 2023.

Fibre2Fashion News Desk (KD)