British luxury clothing retailer Ted Baker recently entered into a product licence agreement with the Baird Group for men’s formalwear. Baird will work with the former to create and distribute men’s formalwear in the United Kingdom and Europe. The first collection will launch in spring 2021. Baird is a licensee of Ben Sherman and Suit Direct, and operates from 48 retail stores and 147 concessions.
Ted Baker said licence partnerships are a key component of the brand’s ‘Formula for Growth’, which is a three-year transformation plan designed to deliver a structurally more profitable business, according to British media reports.The retailer now has 20 product licence partners across the globe.British luxury clothing retailer Ted Baker recently entered into a product licence agreement with the Baird Group for men's formalwear. Baird will work with the former to create and distribute men's formalwear in the United Kingdom and Europe. The first collection will launch in spring 2021. Baird is a licensee of Ben Sherman and Suit Direct.#
Last week, Ted Baker signed Next as a lingerie and nightwear licence partner as part of a three-year agreement. Next will work with the Ted Baker team to create and distribute the retailer’s lingerie and nightwear collections, known as B by Ted Baker. The first collection will launch in May 2021 and will be sold through Next’s e-commerce channels as well as Ted Baker’s online platforms.
Fibre2Fashion News Desk (DS)
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