US' Buybuy Baby launches first exclusive brand Mighty Goods

Mighty Goods offers thoughtfully designed baby and toddler essentials that are solution oriented. The simple and versatile designs feature traditional colour palettes and neutral tones to make mixing and matching easy, according to a press release by Buybuy Baby.

The line features apparel in sizes preemie to 4T, hooded bath towels, crib sheets and chenille blankets. Most-used items like burp cloths, bibs, washcloths, and bodysuits are available in bundles to provide even greater savings.

"We're always listening to what our Buybuy Baby community wants and needs," said Patty Wu, executive vice president and brand president of Buybuy Baby. "That's how we know quality products at parent-friendly prices are important, and the Mighty Goods brand allows us to offer parents expanded product options through a curated line that meets their needs from newborn through toddler. We're excited to launch our first Buybuy Baby exclusive brand, which is designed with value front and centre, so parents can find quality and great design while staying within their budget."

Mighty Goods products are available at Buybuy Baby stores and on its online platform.

Fibre2Fashion News Desk (DP)