• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

US' HanesBrands extends apparel partnership with Duke University

10 Apr '24
2 min read
US
Pic: HanesBrands

Insights

  • HanesBrands, the premier supplier of collegiate fan apparel, announces a five-year extension of its exclusive partnership with Duke University.
  • Renewal highlights HanesBrands' dedication to quality fanwear and Duke's enthusiastic fanbase support.
  • CLC-facilitated extension underscores HanesBrands' dedication to top-tier collegiate apparel and lasting university ties.
HanesBrands (NYSE:HBI), the world’s largest supplier of collegiate fan apparel, is pleased to announce a five-year extension of its current apparel partnership with Duke University. The partnership renews HanesBrands exclusive rights to sell Duke’s fanwear in the mass retail channel.

Duke is one of more than two dozen elite schools that have exclusive mass retail partnerships with HanesBrands, including Florida State, Penn State, the University of Michigan, Clemson University and Auburn University. In addition, more than a dozen leading universities have primary apparel partnerships with HanesBrands, including the University of North Carolina at Chapel Hill, the University of Cincinnati, The Ohio State University and the University of Georgia.

“Passion for the Blue Devils runs deep in HanesBrands’ home state of North Carolina as well as nationally, and we’re proud to continue to support and engage their faithful fanbase,” said John Fryer, HanesBrands President of Licensed Sports Apparel. “This is our longest extension to date with Duke, and it’s testament that our partnership is helping to grow their market among loyal fans, alumni and students.”

The partnership extension with HanesBrands was completed in conjunction with the university’s exclusive licensing agent, CLC.

HanesBrands, a global apparel company, is renowned for its world-class, in-house design expertise, manufacturing proficiency and commitment to sustainability. In addition to Champion and Hanes, the eco-forward Alternative Apparel brand and ComfortWash brand are also included in the company’s collegiate apparel program.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search