US' Macy's launches Mode of One bold contemporary menswear line

“Mode of One represents our commitment to offering contemporary menswear that celebrates the individuality of the modern man,” said Emily Erusha-Hilleque, SVP, Head of Private Brands at Macy's. “We are strengthening our fashion leadership in our brand portfolio, designing brands rooted in the customer’s voice and anchored in elevated trend, quality and cultural relevancy. We are excited to introduce Mode of One to our customers and look forward to seeing how they make it their own.”

Macy’s spent over two years concepting and designing Mode of One to ensure the customer’s voice is at the center. The brand reflects the extensive research conducted on men’s trends and style preferences and was inspired by street style, art, sports, music, technology and entertainment. For the launch collection, Macy’s collaborated with graphic designer Tyrell Waiters who created original graphics and artwork and Ouigi Theodore, founder of The Brooklyn Circus, who served as the stylist for the collection.

Macy’s believes that everyone has their own unique “mode” of how they ensure that they show up feeling their best. The word “mode” is a nod to dynamic style and the functional belief that personal style can evolve as a method of self-expression.

Mode of One features multiple fits in different silhouettes to meet customers’ needs across occasions and enables those who seek bolder, statement-making styles to dress themselves in striking pieces that play with proportion. From the hoodies and graphic tees to cargo pants and suiting, Mode of One is crafted from quality materials that prioritize low-maintenance comfort and performance to help keep men looking great with minimal effort.

Mode of One launches with a social-first campaign featuring cast and creators that are representative of the community that the brand is created for – those who embrace style and expression with confidence and ease. New York Knicks basketball stars Jalen Brunson and Josh Hart lead as the brand ambassadors of the Mode of One’s inaugural collection. As prominent athletes, Brunson and Hart embody the qualities of determination, style, and authenticity that resonate with Mode of One’s brand values.

Macy’s also tapped Atlanta-based barber VicBlends known for his style and podcast Deepcut, and New York City-based chef, author and restauranter, Kwame Onwuachi who has been featured as a contestant on Top Chef and has been recognized by Food & Wine magazine, Esquire magazine, and the James Beard Foundation as a “Rising Star Chef of the Year” to create social content for the launch.

The Mode of One collection has over 140 SKUs, designed to be easily mixed and matched to create a multitude of looks. Prices range from $24.50-$159.50 with sizing varying from S-XXL and 30-40. New monthly drops for Mode of One will be available starting in October and throughout the holiday season.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)