• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

US' Nike & Soulgoods launch new sneaker collection

17 Nov '22
1 min read
Pic: Nike
Pic: Nike

US’ footwear and apparel company, Nike, and Soulgoods have launched new sneakers. The debut Soulgoods x Nike collection highlights the growth of sneaker culture and communities in Greater China. The three Dunk Highs, representing the 1980s, 1990s and 2000s, are an expression of the Beijing-based retailer’s roots in basketball, music, style, and art. 

Each shoe embodies specific characters and stories tied to each decade. The Nike x Soulgoods Dunk High ’80s references the style found in classic basketball films and local street ball. The ’90s model represents the rock and hip-hop enthusiasts of the club scene. The 2000s model nods to longtime sneaker collectors and artists who witnessed the previous decades. The footwear features graphic details like a ‘Soul Tiger’ icon and the Soulgoods motto, ‘From Beijing to the World’. While the ’80s and ’90s versions have more neutral uppers, the 2000s model has a pink and blue print and the words ‘Never Change’ and ‘Always Change’, Nike said in a press release.

The Nike x Soulgoods Dunk Highs collection will release throughout November and December.

Fibre2Fashion News Desk (GK)

Leave your Comments

Esteemed Clients

Woolmark Services India Pvt. Ltd.
Weitmann & Konrad GmbH & Co. KG
VNU Exhibitions Asia
USTER
UBM China (Shanghai)
Tuyap Tum Fuarcilik Yapim A.S.
TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
X
Advanced Search