US' Nitches launches tech to prevent counterfeiting of clothing

Nitches plans to make its OVS available to other businesses that want to protect their merchandise from counterfeiting in the future, the company said in a media release.

The company sews a unique QR code into every item it manufactures. Buyers can scan these codes to register their products with a phone number and/or email address on Nitches' proprietary mobile app to verify ownership and originality. The easy-to-use mobile app was designed to work on both iOS and Android devices.

After a QR code is scanned, Nitches' OVS stores the information on a blockchain to ensure the transaction is completely safe and secure. Blockchain-based metaverse environments will also allow Nitches to protect its NFTs (non-fungible tokens) of its clothing items in the digital world, leading to increased interactivity and more secure ownership.

"Because we are working with celebrities and our collections only include 200 – 300 select clothing items, it was paramount that we safeguard our intellectual property and luxury brand," said John Morgan, Nitches' CEO. "We believe our verification technology will be a game-changer for other companies worried about counterfeit products in industries from fashion to sports equipment to home furnishing."

Fibre2Fashion News Desk (KD)