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US' Nitches to develop apparel line, NFTs to promote positive thinking

19 Apr '22

1 min read

Pic: Nitches/Peace on Marz

Nitches Inc, which blends high-tech with high-end fashion to create exclusive clothing lines and NFTs, has announced that it will design and manufacture its own exclusive clothing and merchandise to promote positive thinking and mindfulness. The company's creative director Anthony Piper will also create collectible NFTs (non-fungible tokens) of each of the items.

Nitches is already working on designs and slogans for its collection, which will include t-shirts, hoodies, hats and more. The company will also run digital campaigns that promote the importance of staying healthy mentally, it said in a media release.

"The COVID-19 pandemic, Ukraine war and recent social and political unrest have made taking care of our mental well-being a necessity," said John Morgan, Nitches' CEO. "We want to use our platform to champion the importance of practicing positive mindfulness to alleviate stress and depression, improve sleep and treat physical ailments, such as heart disease, high blood pressure, and chronic pain."

The items will be sold online on Nitches’ official website, along with other collections from well-known influencers.

Fibre2Fashion News Desk (KD)

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