Nitches and Voodo Fe will also bring the genius of Miles Davis to the metaverse by developing a comprehensive NFT (non-fungible token) strategy. The Miles Davis family granted VooDo Fe a licensing agreement to use his image. VooDo Fe has produced more than 8,000 original pieces in visual art, music, fashion design, graphic design and other products. He has worked with well-known brands like Calvin Klein, DKNY, NFL and NBA, Nitches said in a media statement.
“To reach Miles Davis’ enormous and diverse fan base, we wanted to use technology to help tell his story. We plan to build a digital community that is dedicated to celebrating his life, as well as create unique NFTs that can be sold as digital collectibles and art,” John Morgan, Nitches’ CEO, said in a statement.
“I am so grateful to have the opportunity to create not only an unforgettable clothing collection, but also a digital NFT collection through Nitches that keeps Miles Davis' memory alive for generations of fans. I cannot wait to see my designs on the streets and in the metaverse,” VooDo Fe said.
Fibre2Fashion News Desk (GK)