US' True Religion appoints Jim Kushner as executive VP

True Religion expects to double its North American wholesale business over the next three years under Kushner’s leadership. Kushner joins True Religion from Perry Ellis International where he served as executive vice president, sales for the Perry Ellis and Original Penguin brands. He managed sales for men’s sportswear across multiple lifestyle brands across all channels of distribution. While there, he navigated the businesses through the post-pandemic supply chain challenges to deliver $200 million in revenue in 2022. He worked closely with planning, merchandising, design, and marketing on product strategy while also growing the existing Perry Ellis business with retailers including Dillard’s, Hudson’s Bay, Marmaxx, and Nordstrom Rack, True Religion said in a press release.

“Jim’s impressive depth of experience with some of the biggest names in our industry made him the perfect executive to lead True Religion’s North America wholesale,” said Buckley. “He brings more than 20 years of leadership experience in the denim and sportswear market where he has driven growth, increased profitability and market share, and worked across all channels of business.”

Kushner has worked for many of the top sportwear and denim brands in the apparel industry. Prior to joining Perry Ellis International, Kushner served as president at Zee Co Apparel Corp’s Hawke & Co, an outdoor and active lifestyle brand. He had previously been with PVH’s Calvin Klein for 11 years in roles of increasing responsibility. He left Calvin Klein as senior vice president, sales, for Calvin Klein’s sportwear and jeans businesses. He started his career at Guess Jeans, where he was senior account executive, men’s jeans, from 2000 until 2007.

Kushner holds a Master of Business Administration in Finance and Marketing from New York’s Fordham University and a Bachelor of Science, Public Relations/Business from the University of Florida in Gainesville, where he graduated with honours.

Fibre2Fashion News Desk (NB)