Throughout the Greater Detroit area, the company's redesigned and rebranded delivery trucks, a major aspect of the company's ongoing brand evolution initiative, will communicate the partnership with the Detroit Lions.

"UniFirst is honoured to join forces with the Detroit Lions in a multi-year partnership. We are proud to be a part of the greater Detroit community and share in the excitement with home team fans,” Asit Goel, UniFirst vice president of marketing, said in a statement.

UniFirst has evolved into a North American leader in providing managed uniforms, protective clothing, and custom corporate image apparel programmes to businesses large and small. The company services over 5,000 customers throughout Detroit and outfits more than two million workers across the US and Canada in high-quality, hygienically clean uniforms each workday. UniFirst also helps keeps businesses clean, safe, and healthy through an extensive line of facility service programmes, first aid products and trainings.

Fibre2Fashion News Desk (KD)