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Al Telal Gents Fashion achieves world record for longest mobile store

31 May '21
1 min read
Pic: Al Telal Gents Fashion
Pic: Al Telal Gents Fashion

UAE-based apparel company Al Telal Gents Fashion has achieved a Guinness World Record as the longest mobile clothing store for its Misbar Al Azya Project to become the first-ever traditional company to win it. The project was introduced last year during the COVID-19 pandemic to give customers a safe shopping experience at their doorstep.

The company had transformed a bus into a mobile retail store for the project.

“Innovation is the foundation of our company, and this is an achievement that will serve as a mark of honour for those who try,” the company said in a blog on its website.

“We always believe that the convenience of our customers comes first, the blessings will follow. As a result, an entire bus was transformed into a mobile retail store. Considering, we should make all our services and products available, with a better experience,” the company added.

Fibre2Fashion News Desk (KD)

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