American apparel brand True Religion partners with GMA Group

Designs will continue to pay homage to the brand’s core branding elements such as its horseshoe and Buddha logos. True Religion’s creative director Zihaad Wells will lead the design and creative execution. The collection will launch in stores in August 2022, the companies said in a joint media release.

“This is the first time we are bringing the full power of our group to a brand license opportunity, and represents our new go to market strategy that we will be adopting as we approach new brands and licenses,” Sam Hafif, president and CEO of Concept One. “As a group, we have over $1.2 billion in retail sales, across 12 categories of merchandise, and placement at virtually every large retail chain in North America and Europe. With True Religion we see an opportunity to drive $50-75 million in retail sales across all of our product categories, we are very excited about this partnership, and the power of the True Religion brand.”

“This strategic partnership builds on our commitment to elevate and nurture the True Religion customer experience, affording all genders to enjoy our brand across more categories,” said Paul Rosengard EVP of wholesale and licensing. “We are excited to welcome Concept One/Cappelli into the dynamic and growing True Religion family.”

Fibre2Fashion News Desk (KD)