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Bestseller's Object partners with Sweden's OnceMore for sustainability

10 Apr '24
2 min read
Bestseller
Pic: Bestseller

Insights

  • OnceMore, at the forefront of textile recycling, collaborates with Bestseller's Object to produce knitted tops integrating 20% recycled fabric and renewable wood cellulose.
  • This partnership underscores a shared commitment to sustainable fashion, emphasizing the importance of innovative approaches in addressing environmental challenges within the textile industry.
OnceMore stands at the forefront of textile innovation as a global solution for the large-scale recycling of blended fabrics. In a pioneering process, the innovator transforms textile waste and merges it with wood sourced from sustainably managed forests to produce a high-quality textile pulp, which then becomes viscose.

In the Spring collection from OBJECT launching this April, two styles in the form of knitted tops have been made in a collaboration with OnceMore. Each piece is a blend of at least 20% recycled textile combined with renewable wood cellulose.

"We are thrilled to collaborate with OnceMore to integrate their technology into our garments. This isn’t just about making fashion; it’s about making a difference,” says Charlotte Neergaard Madsen, Sustainability and Sourcing Responsible at Object

“Each item we design carries the legacy of our brand – to create what endures and to do so with care. Our partnership with OnceMore enables us to take a significant leap towards the future we envision for fashion.”

A valuable collaboration

OnceMore is a part of Södra, Sweden’s largest forest owners’ association with a deep-rooted belief in community and sustainability. Apparently, a great match to OBJECT’s passion for longevity in the pieces the brand creates.

“With OnceMore, we’re transforming textile waste into valuable materials, marking a step towards more thoughtful resource use. Our work with OBJECT highlights the potential of collaboration in moving towards more mindful approaches in the textile industry," says Angeline Elfström, Business Development Manager OnceMore at Södra

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

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