These staggering figures disclose the carbon footprint of making new jeans, according to a report by British non-profit organisation Oxfam. The study was carried out by Oxfam to put a spotlight on the effects of fashion consumption on the planet before the launch of its Second Hand September campaign. Oxfam’s Second Hand September campaign urges people to adopt second-hand fashion in September to combat the climate crises and raise funds for aiding the world’s poorest communities.
“The figures are astonishing – who knew making a pair of brand new jeans is like driving 60 miles in terms of global warming? Continuing on this road is just not sustainable for the planet and everyone who lives on it. But there’s hope and lots of fun to be had! Shopping second hand is a small and enjoyable choice each of us can make. And together we can have a giant impact on the climate emergency,” said Lorna Fallon, Oxfam retail director, in a press release.
In the UK, women own seven pairs of jeans and men six on average, but each pair produces a carbon footprint. Research reveals that if all the jeans in the UK were bought brand new, the carbon footprint would be equal to emissions released by a coal-fired power station in 18 months.
Fibre2Fashion News Desk (NB)