Canada Goose is celebrated for its uncompromised Canadian craftsmanship, manufacturing function-first products that withstand the elements and the test of time. This latest sustainable endeavour, which debuted in the United States earlier this year, tangibly gives new life to its products and keeps quality pieces in circulation for decades. Consumers trade in their Canada Goose products via Generations' online portal. Once they're sent in, assessed, and authenticated, consumers will then receive a Canada Goose gift card, the company said in a press release.

"Canada Goose Generations is a perfect expression of what luxury means today and defines a more sustainable tomorrow," said Carrie Baker, president of Canada Goose. "Meticulously crafted in Canada with the best materials, our products are uniquely positioned to be re-discovered and loved for a second, third and fourth time. Bringing Generations to our home market presents a meaningful opportunity for us to connect and reconnect with long-time customers in an exciting new way."

This year's ESG Report is an important milestone in Canada Goose's sustainability journey, reaching goals in advance of their target year, making significant strides in evolving its business and operations, and beginning to set its sights beyond 2025. Canada Goose reduced its scope 1 and 2 emissions by nearly 45 per cent year-over-year by investing in global renewable energy credits that address wind, hydroelectricity and solar power, and retrofitting its manufacturing plants. Canada Goose achieved its goal to divert 100 per cent of its annual warranty waste through Canada Goose Generations, the Canada Goose Resource Centre Programme and the Canada Goose Response Programme. Canada Goose transitioned over 75 per cent of its materials to Preferred Fibres and Materials (PFMs). PFMs include those that are recycled, organic, natural, bio-degradable and plant-based.

Fibre2Fashion News Desk (RR)