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Direct-to-garment segment grows in booming Asia-Pacific printer market

29 Feb '24
2 min read
Pic: Adobe Stock
Pic: Adobe Stock

Insights

  • The DTG segment in the Asia-Pacific (excluding Japan) saw a 4.9 per cent growth, contributing to a 24.6 per cent increase in industrial printer shipments in Q4 2023.
  • Facing competition from PET feature large format printers, the DTG, DTS, and other segments like textile and packaging also reported significant growth, with China and India leading in textiles.
Direct-to-garment (DTG) segment has seen significant growth in the Asia-Pacific excluding Japan (APeJ) region, contributing to a 24.6 per cent year-on-year (YoY) increase in region for the fourth quarter of 2023, according to the latest findings from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker. The DTG segment grew by 4.9 per cent compared to the prior year.

This segment now faces stiff competition from large format graphics printers, particularly those with PET (polyethylene terephthalate) features, which offer lower investment costs and enhanced capabilities, leading to a growing preference for these alternatives over traditional DTG machines. Furthermore, the direct to shape (DTS) printer shipments experienced an impressive 89.3 per cent YoY growth, driven by the rebound of the MICE sector and a rising demand for customised print-on merchandise.

In the textile segment, industrial textile machine shipments recorded a strong 42.5 per cent YoY growth. China, with the largest share in this sector, saw a 25.4 per cent growth, fuelled by the demand for local brands that offer competitive pricing advantages over traditional brands. India's market also witnessed a significant 91.2 per cent YoY growth, largely due to an increasing demand for ladies' apparel and sportswear printing.

The digital label and packaging segment saw a 19.7 per cent increase in printer shipments YoY, propelled by the growth in consumer goods exports throughout the region. The large format product category reported a 22.6 per cent increase YoY, with both CAD and Graphics printers experiencing growth.

Fibre2Fashion News Desk (DP)

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