She revealed that 23 new factories joined the AECE in 2021 and the council succeeded in re-attracting 11 small and medium readymade garments (RMG) factories under a policy of the council aiming to facilitate export conditions.
Services provided by the council like promotional and marketing services are being expanded and it has embarked on a number of initiatives to develop e-marketing tools for its exporters by updating or creating websites, photographing RMG products, designing an electronic catalogue and preparing a promotional video about the most important competitive advantages enjoyed by the Egyptian RMG industry, she was quoted as saying by Egyptian media reports.
Louise said the council succeeded in attracting small fashion designers to create a new generation of exporters within the council’s strategy, which is based on attracting new factories and fashion designers in order to create a boom in Egyptian exports.
Several events, exhibitions and conferences are expected to be held this year aiming primarily to develop Egyptian exports and facilitate the export process and solve any problems that may hinder manufacturers and exporters in the RMG sector.
Fibre2Fashion News Desk (DS)