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Europe's Zalando launches award for sustainable fashion innovators

18 Apr '23

2 min read

Pic: hanohiki / Shutterstock.com

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Zalando and Copenhagen Fashion Week have launched the Zalando Visionary Award for the SS24 season.
The award will recognise fashion brands that demonstrate their commitment to sustainability, creativity and design, social impact, and innovation.
The winner will become part of Copenhagen Fashion Week's show that will take place on August 8-11.

Zalando, a leading European fashion and lifestyle online platform, has announced the launch of the Zalando Visionary Award for the SS24 season in partnership with Copenhagen Fashion Week. The award is designed to recognise the future makers of the fashion industry who demonstrate their dedication to sustainability, creativity and design, innovation, and positive social impact.

This marks a significant evolution of the Zalando Sustainability Award, which has been successful for the past three years. The applications are now open for the award, and the deadline for brands to apply is May 2, 2023. To be eligible for the award, applicants must demonstrate their commitment to sustainability and showcase their efforts in one or more of the three pillars: creativity and design, social impact, and innovation, Zalando said in a press release.

The creativity and design pillar requires applicants to showcase their standout visual aesthetic, which reflects their brand's identity and individuality, and captures the current trends. The social impact pillar requires the brands to drive diversity, equity and inclusion within their company, advertising campaigns, and assortment. The innovation pillar requires the brands to champion innovative production techniques that highlight the future of fashion, including the use of new materials, dyeing techniques, and cutting-edge technology in their supply chain.

An international jury consisting of industry thought leaders, representatives from Zalando, and the Copenhagen Fashion Week show committee will choose the winner. The winner will become part of Copenhagen Fashion Week’s show schedule for SS24, taking place on August 8-11. In addition, the winner will receive monetary support for show production.

“With the Zalando Visionary Award, we want to champion brands that share Zalando’s values and put the spotlight on initiatives that positively contribute to the fashion industry. Broadening the scope of the award with the new pillars of creativity and design, social impact, and innovation provides a unique opportunity to explore multiple aspects of each brand’s DNA. I am excited to see how brands are challenging themselves and looking forward to yet another inspiring season of Copenhagen Fashion Week ahead,” said Lena Sophie Roper, director of designer and luxury at Zalando.

Fibre2Fashion News Desk (DP)

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