France's Kering appoints Laurent Claquin as brand chief officer

The creation of this role aims to enhance the appeal of Kering’s corporate brand as well as increase its visibility and influence. Achieving this requires consistent messaging across all touchpoints, and Laurent Claquin's responsibility will be to define and coordinate Kering’s communications, both externally and internally, across all regions, following a unified editorial calendar and strategy.

Additionally, Laurent Claquin will support the Houses by amplifying their communications efforts when appropriate, and by developing high-profile events that bolster their initiatives.

Laurent Claquin

Laurent Claquin has served as President of Kering Americas since 2012. He joined the Group in 2005, assuming several leadership roles, including Senior VP of Communications and Head of Corporate Social Responsibility. He also was the CEO of Tomas Maier from 2017 to 2018. Laurent Claquin began his career as a consultant at PricewaterhouseCoopers, and then assumed various responsibilities at the Jeu de Paume, at the Centre Pompidou, and as Chief of Staff of the French Minister of Culture and Communication. He is a graduate of ESC Rennes School of Business, Exeter University, and Université Paris VIII.

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Fibre2Fashion News Desk (RM)