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French luxury fashion house LVMH commits to support circular economy

01 Jun '21
2 min read
Pic: LVMH
Pic: LVMH

French luxury fashion brand LVMH presented its commitment to support circular economy at the fourth ChangeNOW Summit held recently. The approach, known as ‘creative circularity’ at LVMH, is one of the four strategic pillars of the group’s environmental programme, Life 360. The summit provides a forum for all those taking action to build a sustainable world.

From policy makers and entrepreneurs to innovators and inspiring leaders, the summit brings together change makers from more than 100 countries around the world to discuss and accelerate solutions to the challenges facing our planet.

At the summit held last week, Antoine Arnault, image and environment LVMH, emphasised the benefits of a circular economy model for reconciling economic growth and the protection of natural resources — a particularly important issue for LVMH, which relies heavily on nature for the creation of its products, the fashion house said in a press release.

To illustrate the group’s approach, Arnault cited some of the recent initiatives implemented by the Maisons. These include the LV Trainer Upcycling collection by Virgil Abloh for Louis Vuitton, projects to recycle surplus leather at Celine, Loewe and Berluti, and the integration of eco-design in the product development process at Hennessy.

He also mentioned Nona Source, the new platform launched by LVMH employees as part of the group’s DARE intrapreneurship programme. This innovative initiative enables the Maisons to swap fabrics and budding stylists to purchase them at competitive prices.

By applying its creativity to the environmental excellence of its products and their packaging, LVMH intends to meet a number of objectives over the coming years, including new circular economy services, such as repairs and upcycling, by 2023; zero plastic from virgin fossil fuels in its packaging by 2026; and an eco-design approach for all new products by 2030, the release said.

The Life 360 programme reflects LVMH’s determination to get all its stakeholders actively involved in forging a new alliance between nature and creativity. The ultimate goal is to create products that are in harmony with nature and contribute to protecting biodiversity and preserving the climate.

Fibre2Fashion News Desk (KD)

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