News Flash

German athletic brand Adidas' Y-3 launches final chapter of FW24

01 Oct '24

2 min read

Pic: Adidas

Insights

Adidas Y-3's Fall/Winter 2024 campaign, directed by Francis Plummer, transitions from NYC streets to an abstract realm, showcasing the brand's dynamic blend of movement, art, and athleticism.
The collection features refined wool pieces, tie-dye nylon fabrics, and footwear highlights like the Y-3 SUPERSTAR and KYASU OVERBOOT, blending Yohji Yamamoto's aesthetics with Adidas' heritage.

Having premiered the brand’s Fall/Winter 2024 campaign starring A$AP Nast and Gabriette earlier this year, Y-3 returns to present the concluding chapter of its seasonal collection.

From the city streets of NYC to an altogether more abstract and ethereal space, a world depicting the Three Stripes in motion is brought to life by director Francis Plummer as the collection enters into a continual dialogue of movement and flow, tension and poise. Artistic and yet athletic in nature, the icy palette of the campaign imagery transposes Y-3 into a world untethered by physical constraints.

The collection itself, meanwhile, features a number of tailored refined wool pieces designed for the colder winter months as well as Y-3 staples adorned with an experimental printed execution which sees the label apply a tie dye finish to a woven nylon base fabric with a flock print.

Footwear highlights then include the Y-3 SUPERSTAR which arrives in a two tone colorway, channeling the aesthetic world of Yohji Yamamoto and the archival legacy of adidas. From a timeless classic to a subversive new entry to the label’s arsenal of dynamic silhouettes, the final chapter of the seasonal collection includes the launch of the Y-3 KYASU OVERBOOT – first introduced on the runway during Yohji Yamamoto’s mainline Fall/Winter 2023 presentation – which features a sleek full leather outer boot with a removable KYASU mule.