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Germany's Adidas launches Real Madrid 2023-24 season away jersey

24 Jul '23
2 min read
Pic: Adidas
Pic: Adidas

Insights

  • Adidas has unveiled the new Real Madrid 2023-24 away jersey, named 'el alma del club,' inspired by the club's devoted fanbase, the Madridistas.
  • The design celebrates the passion and support of Real Madrid fans during away games.
  • This new jersey features the iconic three stripes in gold, silver, and violet, representing the club's colours.
German brand Adidas has revealed ‘el alma del club’ – the new Real Madrid 2023-24 season away jersey Adidas Real Madrid kits – inspired by the life and soul of the club - the Madridistas.

The design is complimented with the famous Adidas three stripes along each sleeve in the club’s official colours of gold, silver and violet – perfectly capturing the fun and free-natured feeling fans experience when travelling abroad following Real Madrid.

“Home and away, Real Madrid is a club with a huge fanbase that will follow their team anywhere, no matter where or when. With this season’s away jersey we’ve encapsulated the adventurous feeling experienced when travelling to away games – something both supporters and players can identify with. In what is shaping up to be an exciting season for the club, we can’t wait to see Madridistas from all over the world wearing the jersey during the upcoming season,” Sam Handy, vice-president for design at Adidas, said.

The on-field version of the shirt is constructed with Heat.Rdy technology, optimised to keep players feeling comfortable while performing on the biggest stage. While the replica version of the kit features Aeroready technology, which uses sweat-wicking or absorbent materials to players feeling dry.

Both versions of the new jersey are made with 100 per cent recycled polyester, continuing Adidas’ ongoing commitment to help end plastic waste. Earlier this year, Adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024, the company said in a press release.

The jersey will be available to purchase via Real Madrid Official stores, selected Adidas retail stores, and online at Adidas Real Madrid kits.

Fibre2Fashion News Desk (RR)

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