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Germany's Puma & BMW M Motorsport collaborate to launch new collection

09 Oct '24
2 min read
Germany's Puma & BMW M Motorsport collaborate to launch new collection
Pic: Puma

Insights

  • Renowned sports brand Puma has collaborated with BMW M Motorsport to launch 'Neon Energy' collection.
  • The theme captures the vibrant street art culture of Las Vegas.
  • The collection consists of crewneck sweatshirts, T-shirts, sweatpants, trucker caps, and sneakers among other things.
  • This range features graffiti-inspired patterns and bright neon accents.
Global sports company Puma and BMW M Motorsport have announced the launch of their latest collaboration, the ‘Neon Energy’ collection. This limited-edition collection pays homage to the vibrant street art culture of Las Vegas, capturing the city’s creative pulse through bold, neon-infused designs.

The collection features a range of items, including crewneck sweatshirts, T-shirts, and sneakers, all adorned with graffiti-inspired patterns and bright neon accents. Each piece reflects the dynamic and eclectic spirit of Las Vegas, merging the high-performance ethos of BMW M Motorsport with Puma’s renowned sportswear, said Puma in a press release.

The footwear in this collection combines comfort and style, featuring neon details and graffiti motifs. The apparel is designed to make a statement with vibrant colours and street art-inspired graphics. Accessories such as trucker caps complete the look.

Neon Energy is more than just a collection; it’s a celebration of the artistic expression found on the streets of Las Vegas. By blending the worlds of high-performance motorsport and street art, Puma and BMW M Motorsport have created a unique line that stands out in both style and substance, added the press release.

The BMW M Motorsport Neon Energy collection is available at selected Puma stores as well as on its online store.

Fibre2Fashion News Desk (SG)

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