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Germany's Puma forecasts high single-digit sales growth for FY23

01 Aug '23
1 min read
Pic: JHVEPhoto / Shutterstock.com
Pic: JHVEPhoto / Shutterstock.com

Insights

  • Germany-based multinational sportswear brand Puma anticipates high single-digit sales growth for financial year 2023 (FY23).
  • The company's EBIT for FY23 is expected between €590 million and €670 million, compared to €641 million recorded in FY22.
  • Profitability is set to rise, boosted by improved gross profit margin due to lower sourcing and freight costs.
Germany-based global sports brand, Puma, is anticipating a high single-digit percentage growth in its currency-adjusted sales for financial year 2023 (FY23). In line with its previous forecasts for 2023, Puma expects its operating result (EBIT) to fall in the range of €590 million to €670 million. This projection comes in comparison to the €641 million recorded in FY22, indicating a respective change in net income.

In an optimistic outlook for the year's close, Puma expects to see enhanced profitability. This improved financial performance is primarily expected to stem from a sequential improvement in the gross profit margin. The company credits these anticipated improvements to decreased sourcing and freight costs, which are predicted to lower operational expenses, thus bolstering profitability, Puma said in a press release.

“Our strategic priorities brand elevation, winning in the US and China are key for PUMA’s future growth trajectory. We are making good progress on all levels, and with the announcement of new leaderships for global marketing and Mainland China, we have put the required organisational foundation in place,” said Arne Freundt, chief executive officer of Puma.

Fibre2Fashion News Desk (DP)

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