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India's HRX named as fan merchandise partner for 4 IPL teams

04 May '23

2 min read

Pic: HRX

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Indian actor Hrithik Roshan's active lifestyle apparel brand HRX has secured an official fan merchandise partnership with four teams in the Indian Premier League (IPL), including Kolkata Knight Riders, Mumbai Indians, Delhi Capitals, and Gujarat Titans.
These teams will wear jerseys manufactured by HRX during the ongoing season of the IPL.

Indian actor Hrithik Roshan’s active lifestyle apparel brand HRX has secured an official fan merchandise partnership with four teams in the Indian Premier League (IPL), a cricket league in India. As a part of this partnership, Kolkata Knight Riders, Mumbai Indians, Delhi Capitals, and Gujarat Titans are the four IPL teams who will wear jerseys manufactured by HRX during the ongoing IPL season.

"IPL definitely is a perfect integration to have in terms of merchandising, but sports as a whole is something HRX focuses towards and this is the ecosystem that we want to build. While you may have seen HRX being a popular active wear choice for gully cricket, we are consciously collaborating on sports events like Roots Amateur Cricket league," Pallavi Barman, business head and fitness ambassador of HRX, said in a statement.

HRX was founded in 2013 by Exceed Entertainment and Hrithik Roshan. The brand sells its products through its retail outlets and leading e-commerce platforms across India.

Fibre2Fashion News Desk (DP)

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