Intertextile Shenzhen to unlock growth potential in South China

The previous event in 2020 welcomed 886 exhibitors from eight countries and regions, while there were over 42,000 visits coming from 26 countries and regions. While Shenzhen is one of the most economically-vibrant cities in the Greater Bay Area, the city stands out for its trendiness and creativity, attracting many fashion apparel designers and brands, new and old. In 2021, the business revenue of its fashion industry cluster in Nanshan district reached $3.1 billion, with a year-on-year increase of 7.15 per cent, organisers said in a press release.

“After the 2021 edition was deferred due to the pandemic, we’re excited to once again provide a gathering place for the apparel community in Shenzhen. The city neighbours Guangdong, one of China’s major hubs for textile manufacturing and trading, which makes up 20 per cent of garment production in the country. Domestic apparel consumption is growing steadily as the government continues to move forward with its dual circulation strategy. At the same time, the Greater Bay Area initiative is boosting economic development in the south of the country and this is expected to further drive up demand for apparel textiles in the region. All of this results in favourable conditions for international exhibitors to take advantage of at the Shenzhen edition later in the year,” Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd., said.

At the last physical show in 2020, exhibitors were quick to note the city’s vast potential and unique advantages. “A lot of unique brands in Shenzhen are growing and the industry chain here has developed quite well over the past decade. Therefore, we are turning our heads to this city to expand into the Chinese market. This year we met a lot of customers on day one, around 70 to 80 brands including different types of buyers. Our rich variety of product offerings were well-received by them,” Annie Chen, marketing department manager of the Korea Textile Centre, said.

With an abundance of buyers travelling from other cities in South China, the fair’s fringe programme provides the ideal occasion for the latest textile and apparel trends to be shared. The signature Trend Forum and other seminars at the 2022 fair will add value to exhibitors’ participation by maximising their brand exposure to qualified buyers. Participating exhibitors are invited to showcase fabrics, accessories and technologies that are responding to the current market trends as well as to provide business insights that are in tune with the local market.

Held concurrently with the Shenzhen edition of Yarn Expo, as well as CHIC and PH Value, the event is a one-stop platform with a wide variety of raw materials and finished products on display to fulfil buyers’ diverse sourcing needs. Intertextile Shenzhen Apparel Fabrics is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. 

Fibre2Fashion News Desk (RR)