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Italian brand Miu Miu launches new upcycled collection

09 Jan '24

2 min read

Pic: Prada Group

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Miu Miu introduces its fourth limited edition Upcycled collection, focusing on denim for 2024.
The Upcycled Denim line utilises pre-2000 jeans sourced globally, emphasising colour, weight, and fading qualities.
The collection includes wardrobe staples like wide-legged jeans, trucker jackets, and bra tops, as well as accessories like baseball caps.

Miu Miu has announced the launch of its fourth limited edition Miu Miu Upcycled: Denim and Patch bags. An accompanying campaign also introduces a capsule collection to celebrate Chinese New Year, comprising polo shirts, cardigans, cashmere slips and the iconic Wander and Arcadie bags. Born in 2020 and devised to uphold the precious nature of vintage clothing and encourage circular design practice, Miu Miu Upcycled tells the stories of clothes and the people who have worn them in the past. The value of history, of the timeless, tells new stories for the present and future.

For 2024, Miu Miu Upcycled Denim turns its attention to upcycled jeans. Dated pre-2000 and sourced from denim specialists all over the world, these are chosen specifically for their colour, weight and the qualities of fading. More than any other material denim is long-lasting and prized for its patina, for the physical and symbolic effects of aging. The memory of the garment remains its backbone. Outer seams are preserved before deconstruction and re-fashioning takes place, a process designed to re-use as much fabric as possible and therefore carried out by hand. The result is a reiteration of wardrobe archetypes - wide-legged jeans, trucker jackets, bra tops and shorts - and accessories - baseball caps and hair bands – a study in circularity, honouring the provenance of clothing while transforming it for modern life, the company said in a press release.

For the first time, the Miu Miu Upcycled project also includes bags. The Miu Miu Upcycled Patch bag collection is made out of leather remnants from Miu Miu designs: the existent is re-imagined to create something imbued with heritage; a respect for tradition enriches the here and now.

Miu Miu has partnered with the Aura Blockchain consortium: each piece in the 2024 Miu Miu Upcycled collection will be afforded Aura Blockchain verification.

Fibre2Fashion News Desk (RR)

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