Jabong adds fashion brand Wrogn to its portfolio

The launch will be supported by digital and social media campaigns including Virat's selfie video announcing the brand's launch on various social media channels. A separate Shop-In-Shop promotion will highlight the Wrogn's latest campaign images, videos, main categories and brand description on Jabong's website and mobile app as well as Jabong's digital fashion blog.

"We are pretty stoked to launch Wrogn on Jabong, which comes from a similar philosophy of being comfortable in your own skin, and therefore, is a great fit for Jabong's core shoppers. Virat Kohli is a true Indian icon, especially amongst the youth and is a great example of rising above the ordinary by just being himself. Jabong speaks the same language and it is exhilarating that we will bring more joy to our customers with Wrogn on board," said Rahul Taneja, chief business officer, Jabong.

"It brings great pleasure to us to launch Wrogn on Jabong. The collection exudes candid and comfort fashion and allows one to carry their own style effortlessly. Each brand uniquely differentiates itself in its language, Wrogn for us is just the right click and we are elated to welcome the brand in the cartel," said Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong.

"Wrogn is one of the fastest growing men's youth fashion brand in India, and we are very excited to partner with Jabong and launch our latest SS 2017 Collection. Jabong has a strong base of fashion forward consumers and I am sure Wrogn as a brand will fulfill their needs," Anjana Reddy, CEO Universal Sportsbiz & owner of Wrogn.

Jabong is known to have introduced a multitude of fashion and sports brands in India in the past such as Topshop, Topman, Dorothy Perkins, Missguided, Next, Asics, Alcis, Hummel, DC and New Era Caps to name a few. (KD)

Fibre2Fashion News Desk – India