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Japanese brand Uniqlo debuts new designs for Peace For All project

11 Jun '24
2 min read
Japan brand Uniqlo debuts new designs for Peace for all project
Pic: Fast Retailing

Insights

  • UNIQLO's PEACE FOR ALL project launches three new T-shirt designs on June 21 to support global peace efforts.
  • These designs, created by designer Tokujin Yoshioka, photographer Saul Leiter, and calligrapher Han Meilin, will support humanitarian organizations like UNHCR, Save the Children, and Plan International. Sales from the shirts aim to help those affected.
Global apparel retailer UNIQLO today announces the worldwide release of three new designs for its ongoing PEACE FOR ALL charity T-shirt project. All profits from sales of PEACE FOR ALL T-shirts are donated to international humanitarian organizations UNHCR (the UN refugee agency), Save the Children, and Plan International, for use in global peace projects. The three new designs will be available from Friday, June 21.

The PEACE FOR ALL project features T-shirts with designs expressing a wish for peace, provided voluntarily by friends of UNIQLO who support the aim of "taking action for world peace." The latest designs have been created by three new collaborators: designer Tokujin Yoshioka, photographer Saul Leiter, and calligrapher Han Meilin.

Thanks to widespread support from customers, more than four million PEACE FOR ALL T-shirts have been sold since the launch of the project in June 2022, with the total amount of donations from sales exceeding 1.2 billion yen. Funds raised to date have been used to provide emergency humanitarian assistance to protect the lives of displaced people around the world, and to support children who are living in difficult circumstances due to conflict and persecution.

Koji Yanai, Fast Retailing Group Senior Executive Officer, commented: "We are extremely pleased that PEACE FOR ALL, which was launched two years ago to spread the message of peace, and to make a positive change in the world through T-shirts, has resonated with so many people, raising 1.2 billion yen in donations. I would like to express our gratitude once again to all the customers, collaborators, and partner organizations who have supported us so far in this project. At the same time, we hope to continue to expand the project further, so that the message of a wish for peace will reach the many people facing difficult circumstances around the world."

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)

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