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Japanese company ASICS launches Nature Bathing Pack

24 Aug '23
2 min read
Pic: Asics
Pic: Asics

Insights

  • ASICS has introduced the Nature Bathing Pack, inspired by the Japanese concept 'shinrin-yoku' or 'forest bathing'.
  • The collection, including the Gel-Nimbus 25 shoe, features calming neutral tones mirroring natural hues.
  • Contrasting laces, heel taping, and sockliners emulate outdoor aesthetics, with added outsole traction for versatile terrain use.
Inspired by the Japanese phrase 'shinrin-yoku' which translates to 'a visit to the forest for relaxation', ASICS has announced the launch of Nature Bathing Pack.

The Nature Bathing Pack offers a calming sensation from door to trail. The collection brings together some of the running community’s favourite ASICS silhouettes, including the Gel-Nimbus 25 shoe, each rendered in calming neutral hues that mirror tones commonly found in nature, the company said in a press release.

To further evoke the great outdoors through its design, the shoes in the Nature Bathing Pack have contrasting two-tone lacing, heel taping and sockliners, with the sockliners also featuring the Japanese kanji characters for 'tree' and 'forest'.

To make the shoes versatile enough to tackle mixed terrain runs, ASICS has added outsole traction to each sole. This added traction will give you the confidence to run, walk or hike on both roads and trails, channelling your focus towards enjoying the relaxing effect of nature.

“We at ASICS wanted to celebrate what is known in many cultures as ‘forest bathing’ – taking time to be at one with nature for the purpose of relaxation. In Japan, we call this shinrin-yoku, and in releasing the Nature Bathing Pack we hope to help more runners experience that feeling of calmness and pleasure, wherever they find themselves in nature. We want them to feel like nature is all theirs to explore and enjoy, helping them to achieve a sound mind in a sound body,” Chad Mullavey, manager of global product line footwear at ASICS, said.

The Nature Bathing Pack will be available for men and women from ASICS retail, online stores and specialists running outlets globally.

Fibre2Fashion News Desk (RR)

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