Levi's & McLaren team up for British GP exclusive line

McLaren Racing and Levi’s today announced their first collaborative collection, celebrating the history and innovation that both brands represent. The first collection launches on 3 July ahead of McLaren’s home race – the British Grand Prix.

Marking Levi’s most notable venture into motorsport, the Levi’s x McLaren Racing collection features a variety of limited-edition items that have been thoughtfully designed and created by Levi’s in homage to McLaren’s long history in motorsport. The collection has been created to offer fans wearable, vintage-inspired items to show their support for their favourite team.

Levi’s and McLaren Racing are two brands known for being at the forefront of innovation and pushing boundaries. The exclusive collection is inspired by McLaren Racing’s rich heritage, paying particular tribute to the team’s late '80s era race cars - some of the most successful Formula 1 car designs of all time - and the iconic red and white livery. McLaren Racing’s founder Bruce McLaren and speedmark logo will also be celebrated throughout the collection.

To celebrate the launch of the collaboration, Levi’s and McLaren Racing fans can head to the Levi’s Regent Street store in London from 4 July to 7 July to check out the new collection and get excited for the upcoming race. The highly immersive experience will host a range of McLaren activities, including a McLaren Racing simulator and a chance to win many exclusive prizes.

The Levi’s x McLaren Racing collection will be available for purchase on 3 July on Levi.com, the Levi’s App, and in select Levi’s Stores.

Louise McEwen, Chief Marketing Officer, McLaren Racing, said: Levi’s is an iconic global brand, and we are delighted to collaborate with them on this great collection inspired by our rich history and heritage, launching right in time for the British Grand Prix. We hope McLaren and Levi’s fans will love the Levi’s x McLaren Racing collection as much as we do.”

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)