Levi's relaunches its store at Elante Mall in Chandigarh, India

Digitally enhanced and with a lighter, modern and more open design elevating the in-store experience for consumers to explore the elevated store experience and collections. By upsizing one of India’s best-performing Levi’s stores, the brand endeavours to bring consumers a seamless shopping experience conducive to finding the perfect pair of Levi’s jeans. Through revamp, Levi’s is set to tap into a new set of consumers establishing its foothold in the capital of two key cities, the company said in a media statement.

Located inside one of the city’s premium malls, the store will feature the products the brand is loved for, from its iconic 501, Trucker jacket & logo tees to a range of jeans that promises a pair for everyone. Featuring the newest range of fits for women with looser, baggier and more relaxed trends and premium collections & collaborations, the store is set to be a new shopping landmark.

The clothing company started its operations back in India by forming a wholly owned subsidiary known as Levi’s Strauss India in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better stores and consumer experience in 2022.

“Levi’s aims at elevating the brand experience for consumers and we are raising the bar with each new store opening. In key markets like Chandigarh, known for its strong sense of fashion, discerning consumers will be exposed to the best of the Levi’s brand through the NextGen Indigo store format and premium collections offered,” Amisha Jain, managing director & SVP, South Asia, Middle East & Africa at Levi Strauss & Co, said.

Fibre2Fashion News Desk (GK)