The sustainable fashion initiative ‘Tattertales’ of the National Institute of Fashion Technology (NIFT) Delhi and biodegradable menstrual products by Kerala’s Sree Ayappa College using readily available natural resources were joint winners of WWF India’s second National Youth Summit 2020. The programme called ‘ECHO—Building Environment Conservation Heroes’ had the theme ‘SDG12: Responsible Production and Consumption’.
Fifty five colleges participated to conceptualise and execute their innovative ideas and projects.The sustainable fashion initiative 'Tattertales' of NIFT Delhi and biodegradable menstrual products by Kerala's Sree Ayappa College using natural resources were joint winners of WWF India's second National Youth Summit 2020. The programme 'ECHO-Building Environment Conservation Heroes' had the theme 'SDG12: Responsible Production and Consumption'.#
Under ‘Tattertales’, NIFT Delhi held fabric donation drives, street plays on fast fashion and clothes swap events to spread their message. The college claims to have saved up to 90,000 gallons of water and 4,200 kg of scrap fabric over a period of nine months through the initiative, according to Indian media reports. Students reached out to 40,000 people through campaigns and various other platforms.
The Kerala team produced affordable biodegradable sanitary napkins from natural raw materials like water hyacinth. It conducted seminars on sustainable menstrual products in five villages, engaging with and training more than 500 women on how to create their own biodegradable menstrual products. The team has formed a partnership with global non-governmental organisation CARE for their project.
The winners were awarded the coveted Panda trophy and will receive mentorship and guidance from WWF experts as they continue to scale up their products.
Fibre2Fashion News Desk (DS)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
