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Nike appoints Tom Peddie as VP, GM of North America

11 Oct '24

1 min read

Nike appoints Tom Peddie as VP, GM of North America

Pic: Adobe Stock

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Nike has named Tom Peddie as VP, general manager of North America, replacing Scott Uzzell.
Peddie, with 30 years of experience at Nike, will oversee key areas such as sales, marketing, digital, and consumer construct.
Craig Williams, president of geographies and marketplace, praised Peddie's qualifications and thanked Uzzell for his leadership during his six years with Nike and Converse.

NIKE, Inc. (NYSE: NKE) announces Tom Peddie will become Vice President, General Manager of the North America Geography, succeeding Scott Uzzell, who has decided to leave Nike.

“I’m excited to welcome Tom Peddie back to North America. No one is more qualified to lead North America’s next stage of strategic growth, grounded in sport. Importantly, Tom’s outstanding relationships with our retailers and deep experience developing an integrated marketplace will be critical to accelerating our future success,” said Craig Williams, President, Geographies and Marketplace.

“I’d also like to thank Scott for his dedication, passion and leadership during his six years with Nike and Converse. We wish him every success in the future,” said Williams.

Peddie will lead all aspects of Nike’s North America Geography, including Direct, Sales, Marketing, Digital, Consumer Construct and Territories, among others. Peddie recently returned to Nike as VP, Marketplace Partners after a 30-year Nike career spanning Global Sales, before becoming the GM of Emerging Markets, and then leading the North America Geography.