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Nike launches sustainable range; Lidl GB opts for Fairtrade cotton

12 Mar '22
2 min read
Pic: Nike
Pic: Nike

American sportswear company Nike has launched new collections that scale sustainable materials and methods to accomplish some of its ambitious 2025 sustainability targets, while Lidl GB is set to become the first UK retailer to convert all its cotton staff uniforms to Fairtrade, a third-party certification that partners with farmers and workers to negotiate better prices and a fairer deal.

For Spring/Summer 2022 sportswear capsule collection, Nike design teams and manufacturers collaborated to transform manufacturing waste into new canvas, fleece and rain jacket materials for iconic sportswear styles, from an everyday pant to technical outerwear, the company said in a press release. Each piece in the capsule is made with at least 50 per cent recycled and/or organic materials.

Nike aims to accomplish some of its ambitious 2025 sustainability targets — like reducing its greenhouse gas emissions by half a million tons and diverting 100 per cent of waste from its extended supply chain out of landfills.

As for Lidl’s uniform range, it is being rolled out across all stores, with a commitment to purchase 330,000 shirts, trousers, polo tops and chinos, and will be worn by the retailer’s 22,000 store colleagues. This equates to a volume of 175 metric tonnes of Fairtrade certified cotton, benefiting farmers in India.

This year marks the second anniversary of Fairtrade’s climate campaign Choose the World You Want asking the British public to get behind Fairtrade so that farmers in low-income countries can benefit from fairer prices, trading practices and the resources needed to tackle climate change, Fairtrade said in a press release.

Fairtrade cotton fields are rain-fed, reducing the region’s water footprint. Fairtrade Standards protect cotton farmers’ health and safety and ban genetically modified cotton seeds and Fairtrade encourages and empowers producers to protect the natural environment as an integral part of their farm management.

Fibre2Fashion News Desk (KD)

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