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Only the tough will survive: Darlie O Koshy

07 May '20
2 min read
Pic: paul prescott / Shutterstock.com
Pic: paul prescott / Shutterstock.com

From a pessimistic standpoint, the current COVID-19 crisis and drying up of cash inflow could lead to a toxic situation where the combination of circumstances resulting in the closure of factories, especially single-buyer-dependent or the ₹5–20 crore level of exporters—and many others going out of businesses owing to the bankruptcy of their key buyer.

In such a scenario, only the tough will survive. In fact, there are already factories which have closed down operations not only for now but with an eye on exiting the business, according to Darlie O Koshy, author of Garment Exports: Winning Strategies and Effective Export Marketing of Apparel to US, EU and Japan.

"Many reports have talked about job losses. More than one crore people in the textiles-apparel industry are expected to lose their jobs. A large percentage of migrant labour who left the factories are unlikely to return to their workplaces, and in fact many will not get back to even this industry," Koshy wrote in an article for May 2020 edition of Fibre2Fashion.

Looking from an optimistic view at a roadmap after the COVID-19 crisis, there are also many innovations which are happening as a result of the pandemic and increasing awareness of health is leading to more medicated garments and medical textiles… "Therefore, optimistically, there will be many exporters who will grab orders on sustainability platforms of India and tweak new fashion lines—more creatively by engaging current customers and dealing with the future by looking at the order for the coming spring-summer season," according to Koshy.

Click here to read the full article.

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Fibre2Fashion News Desk (RKS)

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