Pratibha Syntex shows sustainable fashion & activewear

"We are highlighting Pratibha's pillars of sustainability, i.e. people, product, process, planet and prosperity, at the F2F Sourcing Show 2020," said Sameer Bhand, vice president (sales, strategy & sustainability) at Pratibha Syntex.

"Looking into the current situation, speed to market, agility and digitalisation are the key features of our participation in the virtual expo. We are showcasing our work and process in a continuous audio-visual mode. We are also highlighting our sustainable initiatives, including transparency and traceability, which are now of paramount importance to brands and end-users," Bhand added.

Pratibha is focusing on the US, the UK and European markets—where all big brands are located. The company has promoted its participation in the digital trade fair through mailers and social media posts, as it expects virtual events to become the 'New Normal'.

With an aim to create organic relationships across the value chain, Pratibha connects 35,000 farmers, 10,000 employees and apparel brands from over 20 countries. With almost 3 decades of experience, Pratibha today produces over 60 million pieces of garments annually, including innerwear, thermals and sleepwear, and thus cater to the taste of more than 20 international leading garment brands across the globe. Apart from manufacturing cotton, fibres, fabrics and apparel, Pratibha Syntex is also engaged in social initiatives to generate employment for rural women.

Fibre2Fashion News Desk (RKS)