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Puma unveils Fast RB NITRO Elite for next-level performance

29 Aug '24

2 min read

Puma unveils Fast RB NITRO Elite for next-level performance

Pic: Puma

Insights

German sportswear PUMA's Fast RB NITRO Elite is a revolutionary running shoe that breaks conventions with 58mm of NITROFOAM Elite for unmatched cushioning and responsiveness, three PWRPLATEs for propulsion, a laceless mesh upper with PWRTAPE, and PUMAGRIP for traction.
It's available in two striking colourways: Psychedelic Rush and Black-Sun Stream.

Featuring rule-breaking (RB) innovation, cutting-edge technology, and radical design features, Fast RB NITRO Elite is challenging the running footwear category like we’ve never seen before.

With an unapologetically, unconventional aesthetic, Fast RB NITRO Elite is packed with a mind-blowing 58mm of NITROFOAM Elite – PUMA’s most advanced foam technology. And at 18mm above regulations, it offers a cheat code of cushion and responsiveness that releases a confidence in runners they’re yet to experience.

Locked between the layers of NITROFOAM Elite is not one, but three PWRPLATE’s that are strategically placed for powerful propulsion, driving you forward in that pursuit of a personal best.

A unique, laceless mesh upper is reinforced with PUMA PWRTAPE, and the industry-leading PUMAGRIP provides multi-surface traction in even the most challenging conditions.

Romain Girard, Head of Innovation Design at PUMA said: "Our elite race day running shoes are often confided to work within the rules, but with Fast RB NITRO Elite, we asked the question: what if we pushed running technology as far as we can? This is not just a running shoe; it's a statement. Proof of our intent to not only be the fastest brand in the world, but the most innovative.”

Fast RB NITRO Elite enhances an already exceptional line-up of running shoes that includes the Deviate NITRO Elite 3 and Fast R NITRO Elite 2 – the latter of which took design and technology inspiration from the Fast RB NITRO Elite.

Fast RB NITRO Elite is available in two colorways, including the futuristic Psychedelic Rush. The eye-catching hue is complemented by outlines of silver and a black PUMA formstrip to make runners feel their best as they step into their fastest stride.

The Black-Sun Stream colorway combines a sleek, black upper with a vibrant fireglow sole, providing runners with a higher contrast aesthetic.

Fast RB NITRO Elite launched on 28 August 2024, with only 1,000 pairs available.

The shoe will be available to purchase on PUMA.com, in select PUMA stores and in select retailers across the USA, UK, Central Europe, Nordics, Thailand, Japan, China, and Australia.