Sportswear retailer Mr Price Sport signs multi-year deal with SASCOC

11 Mar '21

3 min read

Pic: Team South Africa

Iconic sportswear retailer, Mr Price Sport, has signed a multi-year, multi-games partnership with the South African Sports Confederation and Olympic Committee (SASCOC), which will make Mr Price Sport the official apparel sponsor of Team South Africa. SASCOC is the National Olympic Committee and National Paralympic Committee for South Africa.

The four-year deal encompasses the Tokyo 2020 Olympic and Paralympic Games, Birmingham 2022 Commonwealth Games, the 2023 Africa Games in Accra and the 2024 Summer Olympic and Paralympic Games in Paris, according to SASCOC.

Beginning with the Tokyo 2020 Olympic and Paralympic Games, for the first-time, the South African Olympic and Paralympic athletes will be wearing locally developed athletic apparel at the Olympics’ and Paralympics opening ceremony, as well as on the podium, SASCOC said.

Mr Price Sport is no stranger to developing activewear for multiple sport types and the Team South Africa range covers a host of disciplines. From the Comrades Marathon to the Shark Tank, Mr Price Sport has become a household brand kitting out South Africa’s best athletes in Maxed Elite apparel. The Mr Price Sport team worked closely with local designers, with expert advice from SASCOC and the athletes, ultimately creating innovative and iconic activewear for Team South Africa. Additionally, they will be making key items available in stores, allowing fans to wear the same kit worn by their heroes as they enter the stadium in Tokyo, SASCOC said in a media statement.

“It has always been a goal of SASCOC and Team South Africa to partner with a proudly South African brand. We are excited and thrilled to be partnering with Mr Price Sport, this is a momentous occasion in which Team South Africa will participate in the world’s biggest events, kitted and dressed by a South African brand, a first of its kind,” president of SASCOC, Barry Hendricks said in a statement.

“We are very excited about this new partnership and it is an absolute honour to be kitting out Team South Africa. Equipping South Africa’s foremost, elite athletes in one of the country’s most accessible brands serves as a great inspiration for all. Having young, aspiring Olympians and Paralympians see their sporting heroes in a brand they know and love can only serve to inspire,” managing director of Mr Price Sport, Roger Maingard said.

The Olympic Games is the world’s most internationally represented multi-sport event, with 35 sport types and over 200 nations taking part. The Paralympic Games are the largest multi-coded event for athletes with disabilities covering 22 sport types and over 96 nations taking part. These games are typically hosted every four years, but were delayed in 2020 due to the COVID-19 pandemic.

Fibre2Fashion News Desk (GK)