Exporters in Turkey's Denizli, which accounts for $1.5 billion of the country's $3.5-billion annual home textile exports, have shifted their attention to alternative markets, China being a key country. While Denizli exports primarily to the United States and Europe, its exports to China in 2017 was $11.73 million—a two-fold rise over the previous year.A branding campaign called ‘Turkish Towels’ under the state-sponsored Turquality branding project is being carried out by the exporters, who have sponsored a number of international events, according to Turkish media reports.
Turkish towels and bathrobes are reported sold as luxury products in China carrying the image of European goods.
Exporters in Turkey's Denizli, which accounts for $1.5 billion of the country's $3.5-billion annual home textile exports, have shifted their attention to alternative markets, China being a key country. While Denizli exports primarily to the United States and Europe, its exports to China in 2017 was $11.73 million—a two-fold rise over the previous year.#
There is a plan to open a warehouse and hold promotional events in China so that Turkish towels and bathrobes can claim a larger share of the Chinese market.
The exporters are planning to participate in the annual Canton Import-Export Fair, according to Denizli Exporters' Association chairman Hüseyin Memisoglu. (DS)
Fibre2Fashion News Desk – India